AI already answers questions about your company. Find out whether you are losing buyers before the first conversation.
A buyer, a partner or an investor may ask ChatGPT, Gemini or Google about you before they open your website. QuorumLab Finland measures what the AI assistants say, traces where the errors come from and fixes what can be fixed.
Finnish partner: Soft Dev Oy · Y-tunnus 3335497-2 · Mäntsälä, Finland
- QUERY
- What does [Company] do?
- SYSTEMS
- ChatGPT · Gemini · Perplexity · Google AI Overviews
- RUNS
- 5
- RESULT
- 3 of 5 answers correct
- ZONE
- yellow
- DATE
- 2026-07-14
- NOTE
- the company is recognised, but some answers still use an outdated description
01
An error in an AI answer rarely starts with the AI.
It usually comes from broken data: the website, the records, the identifiers, old descriptions and outside sources.
01
You are not recognised
The assistant answers in general terms or does not know which organisation you mean. There are mentions of you, but no separate record.
02
You are mistaken for someone else
The answer goes to a company with the same name, to a competitor or to an old profile. Some buyers are reading about someone else.
03
The information is out of date
After a rebrand, a change of structure or a change of legal entity, AI assistants keep describing the earlier version of the company.
04
Your data is not connected
The website, the legal entity, the products, the executives and the external profiles do not add up to one stable record.
COMPANY
[central record]
When a link is missing, the machine invents one. Sometimes it gets it wrong.
- Websiteschema.org
- Legal entityY-tunnus
- Wikidatarecord
- Productlink
- Executivelink
- Sourcesmissing link
02
First we measure. Then we fix. Then we measure again.
01
We record a baseline
We check what AI assistants and search engines say right now. Each question runs at least five times across different days, and we record the share of correct answers against a fixed date.
02
We find the source of the error
We look at the website and its markup, the Wikidata record, external identifiers, public sources, Reddit and the links that are missing between them.
03
We fix what can be fixed
We align the data, the records, the links and the public context. After three or six months you can order a second measurement and compare it with the first date.
A dated report · the share of correct answers · the source of each error · the red zones · a plan of work
We only measure the answers of AI assistants and the Google Knowledge Graph. Nobody has direct access to them. What we fix are the sources and links those answers are built from.
Send us your site. We will tell you what the machines see.
Two or three lines about the task are enough. Our first reply contains an observation about your data, not a request for a call.
Please do not send confidential documents, contracts or internal material through the form. For a first conversation the website address is enough.
Company details
Contracts are signed with Soft Dev Oy, and the Finnish company issues the invoices.
Soft Dev Oy
Y-tunnus 3335497-2
ALV FI33354972
Riihenmäentie 7
04600 Mäntsälä
+358 44 962 3054
softdev.fi
Articles
Case notes, method notes and explanations of how AI answers are put together and where the errors in them come from.
The first articles are being prepared.